Friday, September 19, 2008
It's about time a bicycle company put together a 'build your bike' online system similar to those of auto manufactures.
On the 16th, Trek launched its "Project One" consumer site where those desirous of a personalized Madone can build their bike online, then order it through a local retailer. I say "personalized" instead of "custom" because in my mind, a custom bike, is one built for your measurements. From what I understand of Project One, you can choose your color and build options, but the frame size is set and your local dealer will help you choose the correct size.
I played with the tool, just to see how ugly of a design I could create. Why? Well, honestly, there's some hideous looking quality bikes out there and I wonder if they help or hinder frame sales.
Do you buy a Vanilla because you can't get that quality of frame elsewhere, or do you get one because they're simply gorgeous. Would Sacha White build you a bike and then let you paint it with an american flag fading to purple flames with lime green stripes on the seat tube? Maybe, just because he could make that look good, but call me a skeptic.
Pez got the first bike. Check out its review.