I've mentioned several times about how your consumer vote is your most powerful voice and wonder how you allocate your funds if the options are "cheap," "local," "organic," "green," or "cycling." For example, I often purchase Colavita olive oil and basalmic vinegar because of its support of women's cycling. I even tried Cheerwine soda now that its available in select local areas. How about you? Do corporate cycling sponsorships figure into your purchasing patterns beyond the ultra local of your own club sponsors?