Monday, December 10, 2007

RECORD NUMBER OF REGISTRANTS TO COMPETE AT CYCLOCROSS NATIONALS

This is really kinda cool. Who would have thought KC could draw more entrants than the coast?  I guess it just goes to show how much 'cross is growing!!!

---------- Forwarded message ----------
From: U.S National Cyclocross Press Office <sean@trailheadmarketing.com>
Date: Dec 10, 2007 12:30 AM
Subject: RECORD NUMBER OF REGISTRANTS TO COMPETE AT CYCLOCROSS NATIONALS
To: sydney.e.brown@gmail.com


For Immediate Release
  
RECORD NUMBER OF REGISTRANTS WILL COMPETE
AT 2007 CYCLOCROSS NATIONAL CHAMPIONSHIPS IN KANSAS CITY

Kansas City, Kan. (Dec. 9, 2007) - A record number of registrants have signed up to race in the 2007 USA Cycling Cyclocross National Championships in Kansas City, Kan.

A total of 2,045 entries were received for the nearly 40 races that will take place between Thursday and Sunday, Dec. 13-16. at Wyandotte County Park.

Last year, 1,940 entrants took part in the championships in Providence, R.I. The last time the national championships were held in Kansas City, in 2000, only 600 riders participated.

"We've achieved our first goal - which was to better last year's total," said Race Director Bill Marshall of KLM Marketing Solutions. "Our next goal is to make sure that every racer comes away from the event with a positive experience."

The athletes competing in this year's championships come from 45 states, plus the District of Columbia. California will have the most representatives - 109 - followed by Kansas with 80 and Missouri with 79. The average age of a competitor is 32 years old.

The Masters Men's 35-39 category has the most entries - 171 - followed closely by Elite men, which has 167 athletes registered, and Masters Men's 40-44 division, which has 161. 

Non-championship and beginner-level races are scheduled for Thursday, Dec. 13. Age group national championship races are Friday and Saturday, Dec. 14-15.  Collegiate and elite races will take place Sunday, Dec. 16.  Admission is free and there is no charge for parking.

All competitors will receive a gift bag filled with merchandise from some of the more than 15 official event sponsors. Included will be an invitation to the post-event party Sunday at Dave and Buster's at Village West in Kansas City. Racers will also receive a $5 game card to redeem at Dave and Busters.

Course and parking maps, and the opportunity to purchase official race apparel, are available at
www.kccrossnationals.com.
About the USA Cycling Cyclocross National Championships
The best racers in American cyclocross will fight for the right to wear this year's stars and stripes jersey at the USA Cycling Cyclocross National Championships December 13-16, 2007 in Kansas City, Kan. Four days of epic racing will take place on a technical, challenging and fast course for junior, collegiate, master and elite athletes from all over the country. The event venue will offer spectators multiple vantage points on the action, an Expo area, kids activities and beer garden. The event is sanctioned by USA Cycling and hosted by KLM Marketing Solutions.
 
KCCX Official Event Sponsors
Media Contact
Jodi Hall
415.990.1324
jodi@trailheadmarketing.com
Media Contact
Sean Weide
785.304.1845
sean@trailheadmarketing.com
Trailhead Marketing | 215 W. Frankin St. Suite 214 | Monterey | CA | 93940

3 comments:

Marc said...

And they're all in my field. Lucky theres 110 of 'em chasing me. Now Im motivated. There's going to be a lot of cussing going on into that first corner

Sean Weide said...

There are, I believe, several factors which helped this year's event reach a record participation total:

> KLM Marketing Solutions and its great reputation for putting on fine events (it handles venue setup for all three U.S. "Grand" tours).

> We emphasized the economical fares to and from MCI, as well as its "bike friendliness."

> An emphasis on the "extras" besides bike racing - particularly the Legends shopping mall. Also helpful were economical hotel rates.

> News of sponsor gift bags and free parking were also perks that helped push registrations late in the game.

Marc said...

Let's not forget the non marketing aspect that issn't being brought up about cross racing. It's just become popular within the last few years here in the U.S.A. You can get people to come, more likely, from both coasts. Cycling is a growing activity, especially relating to health and gas prices.

Personally, I don't think it has to do much with these marketing strategies like cheap air fare, hotels, shopping malls, and goody bags. Airline tix are approx. $200 from KC to east west coast and like wise east west to KC, hotel/motels are fairly uniform in prices outside major cities where cross venues take place, and i think I can afford a GU packet and a cup of coffee (even a bagel) without breaking my bank.

My reasons for going are mainly work related, a couple tanks of gas, the offer of housing, and support my local scene. With racing it's more about ecomomics for the average Joe. There's people that can afford to spend ~$1000 easily to go to a race and then there's those that can't.

So I don't think it has to do with so much with marketing. It's like in that movie " build it and they will come". It doesn't hurt that it's a national championship either.